How To Create Stunning, On-Brand Photos: A Case Study with The Urban Botanist
Have you ever scrolled through your camera roll or stock photo library, only to find that none of the images truly capture your brand? If so, you’re not alone. Many small business owners I work with struggle to find visuals that genuinely represent their products and services while staying true to their unique brand identity.
Today, I’m excited to share one of my favorite photography projects to reveal the secrets behind creating on-brand, authentic photos that you’ll be eager to use in marketing your small business.
Introducing The Urban Botanist:
Meet Emma, the passionate owner of The Urban Botanist, a business dedicated to bringing greenery into urban spaces. Emma wanted to refresh her brand photos to showcase the diverse products and services she offers—like build-your-own terrariums, butterfly pinning, plant pills, moss wall installations, and more. But this session wasn’t just about displaying her offerings. It was also about highlighting her personality and expertise to connect with her audience of plant lovers.
Crafting the Perfect Brand Photo Session
When you book a brand photography shoot with me, we don’t just show up and start snapping away. We start with a plan. Here’s how we approached Emma’s session:
1. Planning and Preparation: Using my planning guide, we effectively communicated Emma’s vision through reflection questions and a Pinterest board. This guide helped Emma choose on-brand clothing and props to ensure that every detail of the shoot aligned with her brand identity.
2. Custom Shot List: Every brand gets a custom shot list tailored to their unique goals. From showcasing specific products to capturing the heart of the brand’s story, each shot list is crafted to ensure the final images reflect the brand’s identity and resonate with its audience.
3. Ongoing Support: Throughout the entire process, I provide ongoing support to my clients. Whether it’s brainstorming ideas, offering guidance on styling and props, or providing real-time feedback during the shoot, my goal is to empower my clients and ensure their vision comes to life without a hitch!
The outcome of our collab was simply AH-MAZING. Check it out for yourself:
The Secret to On-Brand Photos
So, what’s the secret to getting on-brand, true-to-you photos for your small business? It’s all about understanding what makes your brand unique and bringing it to life through visual storytelling. By collaborating with a photographer who truly understands your vision, you can create images that reflect the heart of your brand.
Ready to start telling your brand’s story through captivating images? Let’s make it happen! Get in touch today to book your shoot.
Not quite ready to make the investment? No worries! Download my DIY guide and start capturing your brand’s essence on your own terms.
Hey, I’m Alana!
I’m an Ottawa-based brand photographer and I’m obsessed with capturing gorgeous, custom, and strategic images that you can use to market your business. As an entrepreneur, you’ve got a story that’s as unique as you are. And when you have beautiful photos that tell your story, you create a credible, memorable, and personal brand.
